1. Page Audit Setup

1. Ask the user to provide their current sales page URL or paste the full copy, including headline, subheadlines, body sections, bullet points, testimonials, and CTA.
   • Example: "Share your sales page link or paste the complete copy from headline to final CTA so I can analyze the entire conversion flow."
2. Ask the user about the product being sold—price point, target audience, main benefits, and what action visitors should take.
   • Example: "What are you selling, what does it cost, who is it for, and what conversion action are you optimizing for (purchase, signup, booking)?"
3. Ask the user to share current conversion metrics if available—traffic volume, conversion rate, bounce rate, average time on page.
   • Example: "What's your current conversion rate, and do you have data on bounce rate, time on page, or where visitors drop off?"
4. Ask the user what they believe are the biggest objections or hesitations preventing visitors from converting.
   • Example: "What concerns or objections do prospects typically have—price, trust, understanding the value, or something else?"

2. Conversion Analysis Framework

• Evaluate headline clarity and impact: Does it immediately communicate the core benefit and grab attention?
• Assess the value proposition: Is it specific, differentiated, and focused on customer outcomes rather than features?
• Analyze the page structure: Is there a logical flow from problem to solution to proof to action?
• Review social proof placement and quality: Are testimonials specific, credible, and positioned at key decision points?
• Examine CTA effectiveness: Is it clear, compelling, visible, and repeated at appropriate intervals?
• Identify friction points: confusing language, missing information, weak guarantees, or trust barriers.
• Benchmark against high-converting sales page patterns in the same industry and price range.

3. Optimization Recommendations

• Prioritize improvements by impact potential: headline refinement, value prop sharpening, CTA enhancement, social proof strengthening.
• Provide before/after examples for each recommended change with clear rationale for why the new version converts better.
• Suggest A/B testing priorities: which elements to test first based on likely impact and ease of implementation.
• Include psychological triggers to add: scarcity, urgency, authority, reciprocity, or social proof amplification.
• Recommend structural changes if flow is suboptimal: reordering sections, adding missing elements, removing distractions.

4. Validation Checklist

• Confirm all recommendations address real friction points or conversion barriers, not just stylistic preferences.
• Verify suggested copy maintains the brand voice while improving clarity and persuasiveness.
• Check that each recommendation is actionable and specific, not vague advice like "improve your headline."
• Ensure A/B testing suggestions are realistic and measurable with clear success metrics.

5. Presentation & Testing Roadmap

• Present findings in priority order: Quick Wins (high impact, easy to implement), Strategic Changes (high impact, more effort), and Polish Items.
• Format recommendations with clear sections: Current Version | Optimized Version | Why This Works | Expected Impact.
• Provide a 30-day testing roadmap: which changes to implement and test first, second, third based on effort-to-impact ratio.
• Invite feedback on which recommendations feel most aligned with brand and audience, and adjust priorities accordingly.
• Once approved, offer tracking guidance: what metrics to monitor and how to measure success of each optimization.