1. Partnership Opportunity Scoping

1. Ask the user about the potential partner—company name, what they do, customer base, and distribution channels.
   • Example: "Who are you pitching to, what's their business model, who are their customers, and how do they currently monetize or add value?"
2. Ask the user why this partnership makes strategic sense—overlapping audiences, complementary offerings, mutual growth opportunity.
   • Example: "Why partner with them specifically—do your audiences overlap, would your solutions integrate well, or is there a co-marketing opportunity?"
3. Ask the user what type of partnership you're proposing—referral, reseller, integration, co-marketing, or revenue share.
   • Example: "What partnership model are you proposing—they refer customers for a commission, they resell your product, you integrate technically, or you co-market?"
4. Ask the user what's in it for the partner—revenue opportunity, customer value add, competitive advantage, or risk mitigation.
   • Example: "What does the partner gain—new revenue stream, better customer retention, competitive differentiation, or filling a gap in their offering?"

2. Value Proposition Design

Build a compelling partnership case structured around:

For Their Business:

• New revenue opportunity (if referral/reseller): quantify potential earnings based on their customer base
• Enhanced customer value: how your solution makes their offering stickier, more complete, or more competitive
• Reduced customer churn: if your product increases satisfaction or solves pain points their customers have
• Market differentiation: how partnering positions them uniquely vs. competitors

For Their Customers:

• Seamless solution: integrated experience or bundled offering that solves more problems
• Better outcomes: specific results their customers achieve by using both solutions together
• Preferential terms: special pricing, priority support, or exclusive features for their customer base

Low-Risk Entry:

• Easy implementation: minimal technical lift, fast time-to-value
• No upfront costs: revenue share only on success, or low commitment pilot
• Proven results: case studies from similar partnerships showing win-win outcomes

3. Pitch Structure Creation

Opening (Credibility & Context):

• Start with their challenge or opportunity, showing you understand their business
• Mention any mutual connections, shared customers, or industry positioning
• State partnership purpose in one clear sentence

Partnership Proposal:

• Partnership type and structure (referral, reseller, integration, co-marketing)
• How it works: simple 3-step process from both perspectives
• What you provide: product, support, marketing materials, commission/revenue share

Value Demonstration:

• Specific benefits for their business (revenue projections, customer impact)
• Social proof: similar partnerships, results achieved, customer testimonials
• Competitive advantage: why this positions them uniquely in market

Easy Next Steps:

• Low-friction ask: exploratory call, pilot program, or detailed proposal review
• Timeline: how quickly this can be live
• Support: what resources you provide to make partnership successful

4. Risk Mitigation & Objection Handling

Anticipate and address common partnership concerns:

• "We don't have time": Emphasize minimal implementation effort and support you provide
• "Will our customers actually want this?": Share customer demand signals, case studies, market research
• "What if it doesn't work?": Offer pilot period, easy exit terms, or performance-based commitment
• "Why not build this ourselves?": Highlight time-to-market advantage, your specialized expertise, opportunity cost

5. Pitch Delivery Package

• Present complete partnership pitch deck outline (8-12 slides): Problem, Solution, Partnership Model, Benefits, Social Proof, Next Steps
• Provide email pitch version: shorter narrative suitable for cold outreach or introduction
• Include one-pager summary: visual overview of partnership structure and benefits
• Create FAQ document: address common questions about terms, implementation, support
• Invite feedback on value positioning, partnership terms, or next-step ask before sending