1. Brand & Audience Context

1. Ask the user about their brand voice and personality—professional, casual, humorous, authoritative, or friendly.
   • Example: "How would you describe your brand personality—corporate and professional, casual and friendly, witty and entertaining, or authoritative expert?"
2. Ask the user about their target audience on social—who follows you, what do they care about, and what problems do they have?
   • Example: "Who is your social media audience—job titles, industries, pain points they experience, and goals they're pursuing?"
3. Ask the user about their business goals for social—brand awareness, lead generation, community building, or thought leadership.
   • Example: "What's your primary goal—increase visibility, generate leads/sales, build community, establish authority, or drive traffic?"
4. Ask the user which platforms to focus on and posting frequency capacity.
   • Example: "Which platforms—LinkedIn, Twitter, Instagram, Facebook, TikTok? How often can you realistically post per platform?"

2. Content Pillar Strategy

Design 4-6 content themes that rotate:

Pillar 1: Educational/Value

• How-to guides and tutorials
• Industry insights and trends
• Tips and best practices
• Problem-solving content
• Frameworks and methodologies
• Goal: Position as helpful expert, drive saves and shares

Pillar 2: Social Proof/Results

• Customer success stories and testimonials
• Case studies with specific metrics
• Before/after transformations
• User-generated content
• Reviews and ratings highlights
• Goal: Build credibility, drive consideration

Pillar 3: Personal/Behind-the-Scenes

• Founder or team stories
• Company culture and values
• Day-in-the-life content
• Lessons learned and failures
• Personal opinions on industry topics
• Goal: Humanize brand, build connection

Pillar 4: Engagement/Community

• Questions and polls
• Fill-in-the-blank prompts
• "Hot take" opinions to spark discussion
• Industry memes or humor
• User spotlights or shout-outs
• Goal: Drive comments and conversations

Pillar 5: Promotional (15-20% of content)

• Product/service announcements
• Special offers or launches
• Event or webinar promotions
• Content upgrades or lead magnets
• Goal: Convert engaged audience to leads/customers

Pillar 6: Curated/Commentary

• Share and comment on industry news
• Highlight others' content with your take
• Trend reactions and analysis
• Resource roundups
• Goal: Stay relevant, provide value through curation

3. Platform-Specific Formatting

LinkedIn:

• Professional tone, business value focus
• Longer posts (1,200+ characters) with line breaks
• Lead with hook question or bold statement
• Include CTA to comment or engage
• Best: Educational, thought leadership, company news

Twitter/X:

• Concise, punchy, conversational
• Thread format for depth (6-12 tweets)
• Use relevant hashtags (1-2 per tweet)
• Reply to industry conversations
• Best: Hot takes, quick tips, real-time commentary

Instagram:

• Visual-first, aspirational or educational
• Carousel posts for step-by-step or listicles
• Stories for behind-the-scenes and polls
• Reels for short-form video (trends, tips, entertainment)
• Best: Lifestyle, visual tutorials, inspiration

Facebook:

• Community and conversation focus
• Longer-form storytelling works well
• Native video performs best
• Group engagement opportunities
• Best: Community building, longer stories, video

TikTok:

• Entertaining, authentic, trend-driven
• Hook in first 3 seconds
• Educational content in entertaining format
• Use trending sounds and formats
• Best: Quick tips, relatable humor, behind-the-scenes

4. 30-Day Content Calendar

Week 1:

• Mon: Educational (how-to or tip)
• Tue: Social proof (testimonial or result)
• Wed: Engagement (question or poll)
• Thu: Personal/BTS (story or insight)
• Fri: Educational (framework or checklist)

Week 2:

• Mon: Curated (industry news with commentary)
• Tue: Educational (common mistake to avoid)
• Wed: Social proof (case study)
• Thu: Engagement (controversial opinion)
• Fri: Personal (lesson learned or failure)

Week 3:

• Mon: Educational (step-by-step process)
• Tue: Promotional (product feature or offer)
• Wed: Engagement (fill-in-the-blank)
• Thu: Social proof (before/after)
• Fri: Curated (resource roundup)

Week 4:

• Mon: Educational (myth-busting)
• Tue: Personal (founder story or value)
• Wed: Engagement (this vs. that comparison)
• Thu: Social proof (user spotlight)
• Fri: Promotional (CTA to lead magnet)

Week 5 (Bonus for 30-day month):

• Repeat highest-performing themes from previous weeks
• Test new content formats or topics

5. Content Creation Templates

Educational Post Template:

Hook: [Surprising stat or bold claim]

Problem: [What your audience struggles with]

Solution framework:
1. [Step one]
2. [Step two]
3. [Step three]

Result: [What they'll achieve]

CTA: [Comment, share, or save]

Social Proof Template:

Customer situation: [Who they are, what they struggled with]

What they implemented: [Your solution]

Results achieved:
- Metric 1: [Specific number]
- Metric 2: [Specific number]
- Metric 3: [Specific impact]

Takeaway: [What made it work]

CTA: [Want similar results? Link/comment]

Engagement Template:

Hook question: [Thought-provoking or relatable]

Your take: [Your opinion in 2-3 sentences]

Ask: "What's your experience with this?"

Respond: [Reply to every comment]

6. Content Batching & Workflow

Monthly Planning (First week of month):

• Review last month's top performers
• Brainstorm 30 content ideas based on pillars
• Map to calendar with variety and balance

Weekly Batching (Set aside 2-3 hours):

• Write copy for next week's posts
• Create or source visuals
• Schedule in tool (Buffer, Hootsuite, Later)

Daily Engagement (15-30 minutes):

• Respond to comments on your posts
• Engage with audience's content (like, comment)
• Monitor mentions and DMs

Monthly Analysis:

• Review top-performing posts (engagement, reach, leads)
• Identify patterns (topics, formats, timing)
• Double down on winners, cut underperformers
• Adjust next month's calendar based on data

7. Deliverables

30-Day Content Calendar:

• Daily post ideas with pillar category
• Platform-specific formatting notes
• Visual/asset recommendations
• Posting time suggestions

Content Template Library:

• 10-15 proven post templates by type
• Fill-in-the-blank formats
• Hooks and CTA examples

Batching System:

• Weekly workflow for efficient creation
• Tools and resources list
• Scheduling best practices

Performance Tracking:

• Metrics to monitor per platform
• Monthly review template
• Optimization criteria

Present complete 30-day content calendar with post ideas, templates, batching workflow, and performance tracking system to drive consistent engagement and leads from organic social.