1. Current State Assessment

1. Ask the user about their current market position—what markets do they serve now, what's working well, and where are they hitting growth limits?
   • Example: "What markets/segments do you currently serve, what's your market share, and what's preventing further growth in current markets?"
2. Ask the user about expansion ideas they're considering—new geographic markets, customer segments, product lines, or sales channels.
   • Example: "What expansion opportunities are you evaluating—new cities/countries, different customer types, adjacent products, or new distribution channels?"
3. Ask the user about resources available for expansion—budget, team capacity, time horizon, and risk tolerance.
   • Example: "How much can you invest in expansion (budget and team time), what timeline are you working with, and what's your risk tolerance?"
4. Ask the user about strategic goals—revenue targets, diversification,competitive positioning, or market dominance.
   • Example: "What are you trying to achieve—hit revenue goals, reduce dependency on one market, defend against competitors, or become category leader?"

2. Expansion Opportunity Framework

Evaluate potential expansions across key dimensions:

Market Attractiveness:

• Market size (TAM, SAM, SOM)
• Growth rate (expanding, stable, or declining?)
• Competition intensity (blue ocean vs. red ocean)
• Regulatory environment (easy or complex to enter?)
• Economic conditions and buying power

Strategic Fit:

• Alignment with core capabilities and expertise
• Leverage existing assets (brand, technology, customer base)
• Proximity to current operations (easy vs. complex to serve)
• Value chain positioning (upstream, downstream, or lateral)

Competitive Advantage:

• Can you offer unique value here?
• Do you have unfair advantages (expertise, relationships, tech, brand)?
• What's your differentiation vs. incumbents?
• Barriers to entry you can exploit or must overcome?

Financial Viability:

• Investment required (marketing, team, infrastructure)
• Expected time to break-even and profitability
• Revenue potential (realistic capture estimate)
• Margin profile compared to current business

Execution Feasibility:

• Do you have necessary capabilities or must build them?
• Team bandwidth and expertise availability
• Go-to-market complexity (can you reach customers easily?)
• Timeline to launch and scale

3. Comparative Analysis

Score each expansion opportunity (1-5 scale):

| Opportunity | Market Size | Growth Rate | Competition | Strategic Fit | Advantage | Investment | ROI Potential | Execution Risk | TOTAL | | ----------- | ----------- | ----------- | ----------- | ------------- | --------- | ---------- | ------------- | -------------- | ----- |

Prioritization Matrix:

• Quick Wins: High potential, low effort/risk → Pursue immediately
• Strategic Bets: High potential, high effort → Plan carefully, commit resources
• Fill-ins: Low potential, low effort → Consider if excess capacity
• Avoid: Low potential, high effort → Pass or deprioritize

4. Scenario Modeling

For top 2-3 expansion opportunities, model detailed scenarios:

Conservative Case:

• Assume 50% of expected customer adoption
• Higher costs than estimated (20% buffer)
• Longer ramp time (18-24 months to meaningful scale)
• What's the outcome if things go mediocrely?

Base Case:

• Realistic expectations based on analogous markets or research
• Expected costs and timeline
• Most likely scenario for planning

Optimistic Case:

• Strong product-market fit from day one
• Word-of-mouth acceleration
• Lower acquisition costs than expected
• Best-case scenario if execution is excellent

For each case, calculate:

• Year 1, Year 2, Year 3 revenue projections
• Investment required
• Time to profitability
• ROI by year 3

5. Recommendation & Roadmap

Clear Recommendation: Rank opportunities 1, 2, 3 with rationale:

• #1 Priority: [Opportunity] because [strategic fit, risk/reward balance, timing]
• #2 Consider: [Opportunity] after establishing #1, or if resources allow parallel
• Pass For Now: [Opportunities] due to [high risk, low return, poor fit, wrong timing]

Go-to-Market Strategy: For recommended expansion:

• Target customer definition and sizing
• Value proposition and positioning
• Channel strategy (how to reach customers)
• Pricing and packaging approach
• Marketing and sales tactics
• Key partnerships or relationships needed

Implementation Roadmap:

• Phase 1 (Months 1-3): Research, validation, MVP development
• Phase 2 (Months 4-6): Soft launch, early adopters, learning
• Phase 3 (Months 7-12): Scale, optimize, iterate based on feedback
• Milestones: Clear go/no-go decision points based on traction metrics

Risk Mitigation:

• What could go wrong and how to derisk
• Early warning indicators (what metrics signal problems?)
• Contingency plans and exit strategies
• Resource allocation limits (don't bet the farm)

Success Metrics: Define what success looks like at 6, 12, 24 months:

• Customer acquisition and retention targets
• Revenue and profitability goals
• Market share or competitive position
• Learning objectives (even if doesn't scale, what should you learn?)

Present comprehensive expansion analysis with clear recommendation, strategic rationale, and detailed implementation plan for highest-priority opportunity.