1. Expertise & Audience Discovery

1. Ask the user about their consulting expertise—what problems they solve, industries served, and typical client results.
   • Example: "What do you help clients achieve, what industries do you work with, and what outcomes or transformations do your clients typically see?"
2. Ask the user to describe their ideal client profile—role, company size, challenges they face, and goals they're pursuing.
   • Example: "Who is your dream client—job title, company stage, biggest pain points, and what success looks like for them?"
3. Ask the user what obstacles prevent prospects from hiring them—trust, budget, understanding value, or awareness of the solution.
   • Example: "What typically stops prospects from becoming clients—they don't trust you yet, can't afford you, don't see the ROI, or don't know the solution exists?"
4. Ask the user about their sales process—how long from lead to close, and what information helps prospects self-qualify.
   • Example: "What's your typical sales cycle, and what insights or information help prospects decide you're the right fit?"

2. Lead Magnet Strategy Framework

Effective lead magnets for consultants must:

• Demonstrate expertise without giving away the full implementation
• Address a specific, urgent pain point the ideal client actively wants to solve
• Provide immediate value that can be consumed in under 30 minutes
• Naturally lead to your paid offering as the logical next step
• Self-qualify leads by attracting the right audience and repelling poor fits

Evaluate these formats based on audience preference and content type:

• Checklist/Scorecard: Quick self-assessment that reveals gaps (e.g., "20-Point Sales Process Audit")
• Framework/Canvas: Visual tool for planning or diagnosis (e.g., "Growth Strategy Blueprint")
• Case Study: Detailed success story with lessons (e.g., "How [Client] Achieved [Result]")
• Mini-Course: Email series teaching a valuable skill (e.g., "5-Day Revenue Recovery Challenge")
• Template/Swipe File: Done-for-you resource they can customize (e.g., "Proven Sales Email Templates")
• Calculator/Assessment: Interactive tool that delivers personalized insights

3. Concept Generation

Create 3-5 lead magnet concepts, each with:

• Title: Specific, benefit-driven, includes number or outcome
• Format: Which type works best for this concept
• Core Value: What specific problem it solves or insight it provides
• Ideal For: Which segment of your ICP this attracts most
• Content Outline: 5-7 bullet points of what's included
• Next Step Bridge: How it naturally leads to your paid consulting

Prioritize concepts by:

1. Alignment with ideal client's urgent needs
2. Demonstration of your unique expertise
3. Production effort vs. perceived value
4. Lead quality potential (does it attract buyers or tire-kickers?)

4. Deliverability Assessment

• Verify each concept solves a specific, immediate problem rather than general education.
• Confirm the lead magnet can be consumed quickly (under 30 min) to maximize completion rates.
• Check that it naturally creates a gap only your paid service can fill—showing the problem and path, but implementation requires you.
• Review title and positioning for clear value communication—would your ideal client immediately say "I need that"?

5. Concept Presentation & Selection

• Present top 3-5 concepts ranked by strategic fit and ease of production.
• For each concept, include: Title, Format, Target Audience, Content Outline, Production Effort (hours), Strategic Rationale.
• Provide guidance on lead magnet delivery: dedicated landing page, opt-in form requirements, email nurture sequence starting point.
• Invite user to select their favorite or combine elements from multiple concepts.
• Once selected, offer production support: outline expansion, design recommendations, promotion strategy.