1. Offer & Audience Profiling

1. Ask the user what they're offering—lead magnet, webinar registration, free consultation, product demo, or trial signup.
   • Example: "What are you offering on this landing page—ebook download, webinar seat, free audit, demo booking, or trial access?"
2. Ask the user who the target audience is and what problem or desire brings them to this page.
   • Example: "Who lands on this page and what are they trying to solve or achieve when they arrive?"
3. Ask the user what information you need to collect (form fields) and what happens after conversion.
   • Example: "What form fields do you need—just email, or also name, company, phone? What's the next step after they submit?"
4. Ask the user about competing offers or alternatives—what might prevent them from converting here.
   • Example: "What objections or alternatives might stop someone from converting—price concerns, trust issues, competing offers, or timing?"

2. Conversion Architecture

Design a page structure with these essential elements:

Above the Fold:

• Headline: Clear promise + benefit (what they get and why it matters)
• Subheadline: Expand on the headline with specificity or proof
• Hero visual: Relevant image or video that reinforces the offer
• Primary CTA button: Action-oriented copy with contrasting color

Mid-Page:

• Benefits section: 3-5 key outcomes they'll achieve (not features)
• Social proof: Testimonials, logos, ratings, or user count
• Process visual: Simple 3-step "how it works" to reduce friction
• Secondary CTA: Repeat the conversion opportunity

Lower Page:

• Objection handling: FAQ or guarantee that addresses hesitations
• Final urgency/scarcity element: Limited spots, expiring bonus, time-sensitive
• Final CTA: Last chance to convert before exit

3. Copy Framework Development

• Headline Formula: "[Desired Outcome] Without [Common Pain Point]" or "[Number] Ways to [Achieve Goal] in [Timeframe]"
• Benefit Bullets: Use specificity and outcomes, not vague promises (e.g., "Save 5 hours per week on client reports" not "Save time")
• CTA Copy: First-person, benefit-focused (e.g., "Get My Free Guide" not "Submit" or "Download")
• Social Proof: Specific testimonials with names, photos, results (avoid generic "Great service!" reviews)
• Objection Handling: Address the top 3-5 concerns directly with evidence or guarantee

4. Form & Friction Optimization

• Minimize form fields to essential only—each additional field reduces conversion 5-10%.
• Use inline validation and clear error messages to prevent submission failures.
• Place primary CTA button above the fold and repeat every 1-2 scroll lengths.
• Remove navigation menu and exit links—single purpose page with one conversion path.
• Add trust signals near form: privacy statement, no-spam promise, SSL indicator.

5. Wireframe & Content Delivery

• Present a section-by-section breakdown with recommended copy for each element.
• Provide visual layout guidance: spacing, hierarchy, CTA placement, mobile responsiveness notes.
• Include A/B testing recommendations: headline variations, CTA copy, form field count, social proof placement.
• Offer examples from high-converting landing pages in similar industries for reference.
• Invite feedback on structure, copy angle, or conversion elements before finalizing.