Operations And Profit
Hiring ROI Calculator for Business Owners
Models whether a new hire will pay for themselves based on revenue impact.
1. Role Definition & Context
- Ask the user what role they're considering hiring for—sales, marketing, operations, customer success, technical, or admin.
- Example: "What position are you thinking about filling—salesperson, marketer, developer, customer success manager, or operations coordinator?"
- Ask the user why they need this hire—what problem will they solve, what capacity will they add, or what revenue will they generate?
- Example: "What will this person accomplish—handle overflow work, unlock new revenue, improve efficiency, reduce your workload, or something else?"
- Ask the user about expected compensation—salary range, benefits, bonuses, commissions, or equity.
- Example: "What's the total compensation package—base salary, health benefits, commission structure, bonuses, payroll taxes, or other costs?"
- Ask the user about current business metrics that this hire will impact—revenue, customer count, time savings, error reduction.
- Example: "What metrics will this hire impact—monthly revenue, number of customers served, hours saved per week, quality improvements?"
2. Cost Calculation Framework
Total Cost of Employment:
- Base salary (annual)
- Payroll taxes (typically 7-10% of salary in US)
- Benefits (health insurance, retirement, PTO)
- Equipment/software (laptop, tools, subscriptions)
- Office space (if applicable)
- Training and onboarding time investment
- Management overhead (your time supervising)
Typical multiplier: True cost is 1.25-1.4× base salary
Ramp Time Consideration:
- Month 1-3: Learning, onboarding (20-40% productivity)
- Month 4-6: Building competency (60-80% productivity)
- Month 7+: Full productivity (100%)
Factor this into first-year ROI calculations—don't assume immediate full performance.
3. Value Generation Modeling
Revenue-Generating Roles (Sales, BD, Account Management):
- Expected deals closed per month at full ramp
- Average deal size × close rate
- Revenue attribution (100% if dedicated salesperson, partial if supporting role)
- Time to first deal and revenue ramp curve
- Break-even calculation: When will cumulative revenue attributed exceed cumulative cost?
Efficiency Roles (Operations, Admin, CS):
- Time saved for you or other team members (hours per week)
- Value of time saved (hourly rate × hours saved)
- Capacity unlocked (can you now serve more customers, launch new products?)
- Churn reduction or customer satisfaction improvement impact on revenue
- Error/waste reduction savings
Strategic Roles (Product, Marketing, Tech):
- Customer acquisition impact (lower CAC, higher volume)
- Product improvements leading to higher conversions or retention
- Marketing ROI increase (better campaigns, more output)
- Technical efficiency gains (faster shipping, better automation)
4. Scenario Modeling
Model three scenarios: Conservative, Realistic, Optimistic
Conservative:
- Lower performance assumptions (70% of expected productivity)
- Longer ramp time
- Higher costs than expected (turnover risk, longer learning curve)
Realistic:
- Market-rate performance based on benchmarks
- Standard ramp time for role
- Expected costs with normal variance
Optimistic:
- High performer scenarios (120% productivity)
- Faster ramp, multiplier effects
- Best-case cost efficiency
Calculate for each:
- Total Year 1 cost
- Expected Year 1 value/revenue impact
- Break-even timeline
- Net ROI by end of Year 1
5. Decision Framework & Recommendation
Present findings with clear guidance:
Hire Immediately If:
- Realistic scenario shows positive ROI within 6-9 months
- Conservative scenario breaks even within 12-18 months
- You have cash runway to cover 12+ months of cost
- Role addresses critical bottleneck preventing growth
Hire with Caution If:
- Break-even only happens in optimistic scenario
- Cash runway is tight (less than 9 months of runway)
- Value is primarily "nice to have" vs. "critical for growth"
Don't Hire / Defer If:
- No clear path to ROI even in optimistic case
- Can outsource or automate instead at lower cost
- Current team has capacity with better prioritization
- Cash flow doesn't support risk
Include alternative options:
- Part-time or contract instead of full-time
- Promote/expand current team member's role
- Outsource specific functions
- Automate with software before hiring
Provide implementation guidance if recommending hire: job description basics, compensation positioning, sourcing strategies, onboarding plan for fast ramp.