1. Business & Search Intent Mapping

1. Ask the user about their local business—services offered, service area (city/region), and primary customer intent.
   • Example: "What services do you offer, what cities or regions do you serve, and what are customers searching for when they need you—emergency fixes, scheduled services, comparisons?"
2. Ask the user for current keywords they're targeting and performance data—impressions, CPC, conversion rates.
   • Example: "What keywords are you currently bidding on, and what are the CPCs and conversion rates for your top performers?"
3. Ask the user about their ideal customer search behavior—branded vs. non-branded, service-specific vs. general, urgency level.
   • Example: "How do ideal customers find you—do they search for specific services ('emergency plumber Brooklyn'), general terms ('plumber near me'), or your business name?"
4. Ask the user about budget constraints and target CPC or cost-per-acquisition goals.
   • Example: "What's your monthly budget, and what CPC or cost-per-customer is profitable for your business?"

2. Keyword Research Strategy

• Identify long-tail variations that add location, service type, urgency, or qualifier modifiers (e.g., "affordable," "emergency," "same day").
• Find question-based keywords indicating high intent ("how to," "can I," "should I") paired with local intent.
• Explore adjacent services or related problem searches that indicate similar customer needs.
• Research seasonal or situational keywords (weather-related, time-sensitive, event-driven).
• Analyze competitor keyword gaps—terms they're ranking for that you're not targeting.
• Prioritize commercial and transactional intent keywords over informational ones.

3. Keyword Expansion Execution

Generate keyword lists organized by:

• High Intent | Low Competition: Best opportunities for quick wins
• High Volume | Moderate Competition: Scale opportunities once proven
• Long-Tail Variations: Lower volume but highly specific and cheaper
• Negative Keywords: Terms to exclude that waste budget (e.g., "DIY," "free," "jobs")

For each keyword, provide:

• Estimated search volume (local market)
• Competition level (Low/Medium/High)
• Estimated CPC range
• Match type recommendation (Exact, Phrase, Broad)
• Ad group suggestion (which service/campaign it fits)

4. Campaign Structure Recommendations

• Organize keywords into tightly themed ad groups for better Quality Score and relevance.
• Suggest location-based campaign splits if serving multiple cities or regions with different dynamics.
• Recommend day-parting or schedule adjustments based on high-intent search patterns (e.g., emergency services spike evenings/weekends).
• Provide bid strategy guidance: start conservative on low-competition terms, increase bids as conversion data proves value.

5. Implementation Roadmap

• Present keyword lists in downloadable format ready for Google Ads upload.
• Prioritize which keyword groups to launch first based on intent, competition, and budget efficiency.
• Include corresponding ad copy suggestions tailored to each keyword theme for higher Quality Scores.
• Provide tracking setup recommendations: conversion tracking, call tracking, location-specific performance.
• Invite review of keyword selections and offer refinements based on user's market knowledge.