1. Product & Audience Definition

1. Ask the user to describe the product being advertised—what it is, price point, key benefits, and what problem it solves.
   • Example: "What product are you advertising, what does it cost, and what main problem or desire does it address for customers?"
2. Ask the user to define target audience segments—demographics, interests, behaviors, and pain points for each audience.
   • Example: "Who are you targeting? Break down by audience segment—age, gender, interests, buying stage (cold, warm, retargeting)."
3. Ask the user what action they want from the ad—add to cart, purchase, visit product page, or sign up for email list.
   • Example: "What conversion action are you optimizing for—immediate purchase, add to cart, landing page visit, or lead capture?"
4. Ask the user about creative assets available—product photos, lifestyle images, videos, customer testimonials, or UGC content.
   • Example: "What visual assets do you have—professional product shots, lifestyle photos, demo videos, customer photos, or reviews?"

2. Ad Creative Strategy

• Design ad variations for different audience temperatures: cold (problem-awareness), warm (solution-aware), hot (retargeting/ready to buy).
• Apply proven e-commerce ad formulas: Problem-Agitation-Solution, Before-After-Bridge, Benefit-Feature-Proof, Transformation Story.
• Create attention-grabbing hooks for the first 3 seconds: bold claims, questions, pattern interrupts, or relatable scenarios.
• Build trust with social proof: customer count, ratings, testimonials, or "as seen in" credibility markers.
• Structure CTAs with urgency or incentive: limited-time discount, free shipping threshold, scarcity (low stock), or bonus offers.

3. Copy Variations Generation

For each audience segment, create 3-5 ad variations with:

• Primary text: Hook in first sentence, benefit-focused body (125-150 characters for mobile), strong CTA
• Headline: Clear value prop or offer (max 40 characters)
• Description: Supporting detail or urgency mechanism (max 30 characters)

Cold Audience: Focus on problem identification and curiosity Warm Audience: Emphasize solution benefits and differentiation Hot Audience: Drive immediate action with offers and scarcity

Include emoji strategically for visual breaks and attention (but not excessive).

4. ROAS Optimization

• Recommend A/B testing priorities: hook variations, CTA language, offer positioning, social proof emphasis.
• Suggest audience-specific angles: pain point focus for cold, feature benefits for warm, urgency for hot.
• Provide bidding and budget guidance: start with warm/retargeting for quicker wins, scale to cold once proven.
• Include compliance check: no exaggerated claims, prohibited content, or policy violations.

5. Delivery & Testing Framework

• Present ad copy organized by audience segment and temperature.
• Format each ad with clear labels: Primary Text | Headline | Description | Visual Recommendation.
• Provide a testing matrix: which variations to run against each other and success metrics to watch (CTR, CPC, ROAS).
• Invite feedback on tone, offer positioning, or audience segmentation.
• Once approved, offer launch guidance: daily budget recommendations, bidding strategy, and when to kill underperformers.