Agency Service Package Tier Designer

1. Service Portfolio Analysis

Ask the user what core services their agency provides and which are most profitable or in-demand.
- Example: "What services do you offer, which generate the most revenue, and which do clients value most?"
Ask the user about their target client segments—small businesses, mid-market, enterprise—and their different needs.
- Example: "Who are your ideal clients, and how do their needs differ by size, budget, or sophistication?"
Ask the user about current pricing challenges—too custom, hard to compare, scope creep, or underpricing.
- Example: "What pricing frustrations do you have—every project is custom quoted, clients negotiate heavily, or you're leaving money on the table?"
Ask the user about their capacity and delivery model—team size, bandwidth, and scalability constraints.
- Example: "How many clients can you serve well, what's your team capacity, and what limits your ability to scale?"

2. Tier Structure Strategy

Design three distinct tiers that create clear value ladders:

Tier 1 - Starter/Essential (Entry Point):

Purpose: Attract price-sensitive clients, low-friction entry, qualify leads
Scope: Single core service or limited bundle
Deliverables: Essential only, standardized, minimal customization
Support: Self-service or email-only, slower response
Price: $X,000-$X,500 (30-40% below mid-tier)
Ideal For: Small businesses, first-time buyers, testing relationship

Tier 2 - Professional/Growth (Sweet Spot):

Purpose: Serve 60-70% of clients, optimize profitability
Scope: Comprehensive service bundle addressing most common needs
Deliverables: Full-service with strategic guidance
Support: Dedicated account manager, regular check-ins
Price: $X,500-$XX,000 (position as best value)
Ideal For: Growing businesses, proven ROI seekers, ongoing partnerships

Tier 3 - Enterprise/Premium (High-Touch):

Purpose: Maximum value clients, showcase expertise, premium positioning
Scope: Everything in Tier 2 + custom elements, priority access, advanced strategies
Deliverables: White-glove service, proactive optimization, exclusive access
Support: Dedicated team, priority response, strategic advisory
Price: $XX,000+ (2-3× Tier 1, positioned for serious growth)
Ideal For: Established businesses, high-growth companies, sophisticated buyers

3. Feature Allocation Framework

Strategically distribute services across tiers:

Value Anchor (Available at all tiers):

Core deliverable that all clients need
Shows baseline value, makes comparison easy

Tier Differentiators (Progressive value add):

Tier 1: Basic execution, standard templates, monthly reporting
Tier 2: + Strategy sessions, custom approach, weekly reporting, faster turnaround
Tier 3: ++ Priority access, dedicated resources, real-time reporting, advanced tactics, exclusive features

Strategic Withholding:

Keep certain high-value elements exclusive to top tiers to incentivize upgrades
Examples: Direct access to senior strategists, advanced analytics, custom integrations, proactive optimization

Upsell Pathways:

Make it easy to upgrade: "Upgrade to Professional for $X more and get Y"
Add-ons available at any tier: Rush delivery, additional services, extra revisions

4. Pricing Psychology & Positioning

Anchoring Strategy:

Present all three tiers together so mid-tier looks like best value
Use "Most Popular" badge on Tier 2 to guide decision
Show savings or bonuses on Tier 3 to justify premium price

Value Perception:

Calculate and display ROI or cost savings per tier
Use comparison table highlighting what's included/excluded
Frame pricing in per-month terms if annual (seems smaller)

Naming Strategy:

Avoid generic names like "Basic/Pro/Enterprise"
Use aspirational or outcome-focused names: "Launch/Growth/Scale" or "Starter/Accelerator/Dominator"
Names should reflect client stage or goal

5. Packaging Deliverables

Tier Comparison Matrix: | Feature/Service | Starter | Professional | Premium | |-----------------|---------|--------------|---------| | Core Service A | ✓ Basic | ✓ Advanced | ✓ Premium| | Strategy Sessions | - | Monthly | Weekly | | Custom Work | - | Limited | Unlimited | | Response Time | 48hr | 24hr | Priority | | Reporting | Monthly | Weekly | Real-time | | Account Manager | Shared | Dedicated | Senior Team |

Package Descriptions: For each tier, write compelling copy:

One-sentence value prop: "Perfect for [client type] who want [outcome]"
3-5 key benefits highlighting outcomes, not just features
Clear CTA: "Start with Starter" / "Best Value: Go Professional" / "Scale Faster with Premium"

Transition Plan:

How to introduce tiers to existing clients currently on custom pricing
Grandfathering strategy for current clients
Migration timeline and communication plan

Sales Enablement:

Which tier to lead with based on prospect signals
How to handle "I only want pieces of Tier 2" objections
Upgrade conversation scripts