1. Churn Analysis

1. Ask the user to identify which customer segment churned—what plan were they on, how long were they customers, and when did they cancel?
   • Example: "Who are you targeting to win back—customers who canceled in the last 30/60/90 days, which subscription tier, and typical tenure?"
2. Ask the user why customers churned, based on exit surveys, cancellation reasons, or support conversations.
   • Example: "What were the main churn reasons—too expensive, not using it enough, switched to competitor, missing features, poor experience?"
3. Ask the user what's changed since they left that might address their cancellation reasons—new features, pricing adjustments, improved support.
   • Example: "What can you highlight as improvements since they left—new features they requested, price changes, better onboarding, customer success resources?"
4. Ask the user what win-back offer they're willing to provide—discount, extended trial, feature access, personalized support.
   • Example: "What incentive can you offer to come back—25% off for 3 months, free month, premium features included, dedicated onboarding?"

2. Win-Back Strategy Design

• Segment churned customers by cancellation reason and customize messaging accordingly (price-sensitive get discount focus, low-engagement get value education, competitor-switchers get differentiation).
• Time the campaign strategically: too soon feels pushy, too late means they've moved on—typically 30-60 days post-cancellation is optimal.
• Structure a 2-3 email sequence: (1) Acknowledge departure + we've improved, (2) Specific value/offer, (3) Urgency + last chance.
• Address the specific pain point that caused churn without being defensive—show empathy and demonstrate how it's resolved.
• Make the return path frictionless: one-click reactivation, honor previous plan features, ensure smooth data continuity.

3. Email Sequence Creation

Email 1: The "We Miss You" Opener

• Subject line: Curiosity + value (not desperation)
• Acknowledge they left, express genuine interest in improving
• Tease improvements or changes that address common churn reasons
• No hard sell, just open door: "curious what led to your decision" or "we'd love to show you what's new"

Email 2: The Value Renewal

• Lead with what's changed/improved that directly addresses churn reasons
• Share customer success story from someone who had similar doubts but found value
• Present win-back offer as limited-time opportunity to try the improved experience
• Clear CTA: reactivate with one click, or book quick call to discuss concerns

Email 3: The Final Reach (if no response)

• Create genuine urgency: offer expiring, or "last check-in before we close your account"
• Address lingering objections head-on with FAQ or comparison to alternatives
• Make emotional appeal: "we built X feature based on feedback from customers like you"
• Final CTA with countdown timer or expiration date

4. Messaging Validation

• Verify emails acknowledge the customer's decision respectfully without guilt-tripping or desperation.
• Confirm improvements/offers directly address the stated churn reasons for each segment.
• Check that CTAs are frictionless and make returning easy (not require re-setup or data re-entry).
• Review tone: humble, improved, customer-centric—not pushy, salesy, or dismissive of their concerns.

5. Campaign Deployment Guide

• Present the complete 3-email sequence with subject lines, body copy, timing intervals (e.g., day 0, day 7, day 14).
• Provide segmentation guide: which messages for which churn reasons.
• Include reactivation landing page recommendations: address objections, showcase improvements, streamline sign-up.
• Offer success metrics to track: open rates, click rates, reactivation rate by segment, and revenue recovered.
• Invite refinements based on brand voice, customer relationships, and comfort with incentive depth.